In wake of the 21st century, Cheng Loong is prepared to face new challenges as we globalize and computerize our business operations. Cheng Loong is committed to work under the principles of "caring about life, using resources in efficient way, contributing to society." Cheng Loong is taking aggressive measures to work towards our vision of becoming a leading, well-rounded global paper and packaging company.

1. Create shareholders, employees, and customers' satisfaction by striving for business innovation and excellence.
2. Use innovative approaches to provide value-added services and quality product for our customers and expand business opportunities. Fully implement the quality, environmental protection, health and safety policies via ISO 9001, ISO 14001, ISO 14064, OHSAS 18001 management system.
3. Commit to a better use of resources. Produce environmental friendly and efficient product. Thus, enhance corporate reputation and sustainability.
4. Cultivate talents. Create innovation. Strengthen core business competitiveness by improving our facilities, technology, management system, and R&D capabilities.
5. Steadily expand international business network. Globalize business operation. Enhance corporate image in the international marketplace.
6. Improve business efficiency by information technology system and promoting e-Learning.